Direct Response Secrets
Direct Response Secrets
Copy That Resonates and Converts

Copy That Resonates and Converts

The Art and Science of Launch Copywriting with Candice Lazar


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Hey Insider, 

Welcome to another edition of "Direct Response Secrets." I'm Zachary J Radford, here to cut through the noise and get straight to what works in marketing.

Today, we're diving into the practical wisdom of Candice Lazar, a strategist who's mastered the art of launch copywriting. If you're looking for fluff and filler, you won't find it here. We're all about actionable insights that move the needle.

Candice isn't just another marketer; she's a storyteller who understands the pulse of direct response. So, let's get ready to roll up our sleeves and dig into the strategies that have made her the go-to launch expert in our field.

Let's jump in.


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The Art and Science of Launch Copywriting with Candice Lazar. Copy That Resonates and Converts!

In the dynamic world of direct response marketing, the journey to mastery is as diverse as it is fascinating. Candice Lazar, a seasoned copywriter and former lawyer, shares her unique path to success in the latest episode of "Direct Response Secrets." Her insights are not just career anecdotes but golden nuggets of wisdom for entrepreneurs and marketers alike.

The Breathwork Breakthrough:
Candice's exploration into the transformative practice of breathwork marked a pivotal moment in her life. It wasn't just about finding relaxation; it was about unlocking a deeper emotional release that she likens to the Wim Hof method. This experience didn't just impact her personally but also professionally, as she realized the power of tapping into one's inner reserves to foster creativity and resilience.

From Law to Letters:
Candice's professional journey is a testament to following one's passion. Despite a successful stint in law, her heart was always in marketing and writing. The leap from practicing law to crafting compelling copy might seem vast, but for Candice, it was a return to her first love. Her legal background, especially in intellectual property, now serves as a formidable tool in her copywriting arsenal, giving her an edge in contract negotiations and a meticulous eye for the subtleties of language.

Golden Nuggets of Wisdom:

Candice shares invaluable insights that can transform your marketing approach:

1. Embrace Change: Candice's career pivot is a powerful reminder that it's never too late to pursue your passions. Her story encourages us to remain open to change and to seize opportunities for growth.

2. The Legal Edge in Copywriting: The precision and analytical skills honed in law school can be a major asset in copywriting. Candice's experience underscores the importance of attention to detail and strategic thinking in crafting messages that resonate and convert.

3. Leading with Experience: Transitioning from a solo practitioner to leading a team, Candice's leadership journey highlights the importance of adaptability and continuous learning. Her rise to a copy chief position showcases the value of diverse experiences in shaping a successful marketing career.

And many, many more. Click Here To Listen with your favourite player here!

Meet Candice Lazar:

A highly sought-after direct marketing strategist, Candice Lazar assists coaches and entrepreneurs in planning their launches or their launch copy in a tightly-focused, laser-targeted day. With a storied career as a former copywriter and copy chief for online marketing superstar Jeff Walker, she has been instrumental in dozens of launches and has trained thousands of business owners from the stage at Jeff’s LaunchCon and PLF Live events. Additionally, she has imparted her knowledge as an instructor and reviewer for AWAI, the copywriting industry’s leading trainer.

Candice's multifaceted life includes her role as a certified breathwork coach and her past as a recovering attorney. Residing in Miami with her husband and their unexpected gecko guests, she embodies a spirit that refuses to be pigeonholed. Away from her keyboard, Candice might be found catching Z's on an international flight, nodding to the beats of a vintage punk band, or perfecting her bar muscle-ups at Crossfit.

For those looking to harness the power of direct response marketing with Candice's expertise, visit 👈

Candice Lazar's narrative is more than a career chronicle; it's a roadmap for marketers and entrepreneurs looking to harness their experiences, embrace their unique skills, and lead with confidence.

Her journey from the courtrooms to the forefront of copywriting is a powerful reminder that the paths we take can lead to unexpected destinations, rich with opportunities to make a lasting impact in the world of direct response marketing.

The Wrap Up

💡 "Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble." - Ian Schafer

As we close the pages of this edition, let's reflect on the journey of innovation and personal growth shared by Candice Lazar. It's a potent reminder that our professional pursuits should not just chase trends, but also align with our inner growth and creative spark.

Take these insights, mold them with your vision, and watch as your marketing narrative resonates more authentically than ever before.

Keep forging ahead, and remember, the most effective marketing comes from doing, not just planning.

To your health & wealth,
Zachary J. Radford
Direct Response Marketer

P.S. Have you got a fellow marketer in your circle who's wrestling with their messaging or finding their unique voice in the crowded marketplace?

Pass this issue along to an entrepreneur eager to harness the art of direct response and craft copy that converts.

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Direct Response Secrets
Direct Response Secrets
What Is Direct Response Marketing? Why Is Advertising So Important? How Much Should Your Marketing Budget Be? You have questions… We have answers!
I'm your host, Zachary J. Radford. I went from making just $23,987 a year working a job I hated to becoming a renowned author in direct response, publishing some of the largest newsletters in the space, and consulting on over $100m in advertising & marketing throughout my career.
I can tell you one thing for certain.
Marketing & Advertising is changing!
In fact, it’s changing faster than ever before. The way we make purchasing decisions, the level of sophistication in buyers and the tactics we use!
In this podcast I bring your weekly masterclass from the smartest mind in marketing, advertising and direct response.
Together we will laugh (and cry), share stories and learn what it means to be a successful direct response marketer! Hit the subscribe button to join our journey into the world of direct response marketing!
Ready to make business simple, predictable, and fun? No webinars, No sales funnel, No gurus, just real, honest insights from some of the smartest minds in marketing & advertising. Let's dive in!