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Hey Fellow Direct Response Marketer,
Zachary J. Radford here, welcoming you to another power-packed edition of our Direct Response Secrets newsletter. Today, we're delving into the world of Organic Marketing and understanding how it complements direct response tactics to give you the best of both worlds.
Most organic marketing SUCKS… How do I know? Because mine used to suck!
Until today that is…
In today's issue, I’m going to share the exact organic marketing strategy I used to grow my ad agency to $50k/m+ laid out step-by-step to help you get a better response from your organic marketing!
Sound good? Let's dive in…
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Why do organic marketing? 🌱
Trust and Credibility: Organic marketing helps build trust and credibility over time. When a brand consistently provides valuable content, consumers develop a positive view of the brand. This can lead to higher engagement and conversion rates in the long run.
Longevity: Unlike paid advertising, which ends once the budget runs out, organic marketing has a much longer shelf life. The content you create today can continue to engage audiences, generate leads, and drive conversions for months or even years.
Cost-effectiveness: While it does take time and effort, organic marketing can be highly cost-effective. There is no need to pay for ad space or impressions, so your budget can be allocated to creating high-quality content and optimizing your marketing channels.
Brand Awareness and Loyalty: Organic marketing is a great way to increase brand awareness and loyalty. By regularly engaging with your audience through high-quality content, you can establish a strong brand presence and cultivate a loyal customer base.
Complements Direct Response Marketing: Organic marketing can complement direct response marketing by nurturing leads and prospects until they are ready to convert. It can be used to educate, entertain, and engage customers, which keeps your brand top of mind when they are ready to purchase.
Building a Community: Through organic marketing, direct response marketers can build a community around their brand. This not only provides a platform for customers to engage with the brand, but also allows for direct interaction and feedback, which can be invaluable for improving products and services.
MOST IMPORTANT: To find out what is going to convert. If it gets a response in organic, it’s likely to do the same with paid!
Identity Shift: ✨
An identity shift is a transformation or evolution in how an individual or a business perceives and presents themselves, often involving changes in roles, responsibilities, or expertise to align with new goals or aspirations.
An example of a shift is:
Entrepreneurs Who Want To Learn Direct Response
To
Direct Response Marketers
Value Proposition: 📞
A value proposition is a clear statement that explains how a product or service solves customers' problems or improves their situation, delivers specific benefits, and tells the ideal customer why they should buy from you and not from the competition. It's essentially the unique value your offering brings to the marketplace.
Here is mine:
Leverage Direct Response To Make Running A Business Simple, predictable & Fun! (Work in progress!)
Content Strategy: ✍
A simple yet effective content strategy is crucial. This involves regularly producing and disseminating high-quality, relevant content aimed at engaging your target audience and directing them towards the desired action.
Attention: ⚠
Attention here refers to creating and distributing attention-grabbing short-form content. By using platforms like Twitter and LinkedIn, and incorporating provocative thoughts, contrarian views, educational insights, behind-the-scenes content, personal narratives, and offers, you can attract your audience's attention and guide them down the funnel towards your offers.
Twitter/Linked In (Hypefury)
Provocations (Thought-Provokers)
Controversial (Get Them Talking)
Educate (Solutions to Pain Points)
Reveal (Behind-the-Scenes Insights)
Narrate (Personal Stories/Lifestyle)
Offer (Valuable Freebies/Opportunities to Engage)
Attention Social(s) Points to Substack/long-form content:
Go Deep: 🌊
This is about crafting long-form content to provide in-depth information, insights, or stories to your audience. Using platforms like Substack for weekly newsletters or podcasts allows for more detailed content, whether that's thought-provoking discussions, controversial views, in-depth solutions, revealing behind-the-scenes, personal narratives, or valuable offers.
Substack Weekly Podcast/Newsletter:
Provocations (Thought-Provokers)
Controversial (Get Them Talking)
Educate (Solutions to Pain Points)
Reveal (Behind-the-Scenes Insights)
Narrate (Personal Stories/Lifestyle)
Offer (Valuable Freebies/Opportunities to Engage)
Networks: 🌐
The platforms where you distribute your content and engage with your audience. Twitter is a powerful network due to its large user base and the real-time interaction it enables, making it an excellent platform for direct response marketing.
The ones I’m using:
Twitter
Linkedin
Tools You Need 🛠
What software should I use? Hypefury 💯 ⇐(My Affiliate Link)
I spend 2 - 3 days a month getting all of my content organized for the entire month. And Then I let it rip…
Using Hyperfure is simple and intuitive. HF allows me to post on Twitter, Linked In, Facebook (Pages or Groups) and Instagram automatically once set up!
Here is what it looks like Inside:
Plus, they have a free plan to get started with most features… No Brainer if you ask me! :)
Type Of Content:
Provocations (Thought-Provokers)
Example:
”Trust me, there is no successful Advertising without strategic Direct Response.”
Controversial (Get Them Talking)
Example:
”You don't need a large advertising budget. A well-crafted direct response ad can outperform an expensive, broad-appeal campaign.”
Educate (Solutions to Pain Points)
Example:
Understand Direct Response in 30s or less...
- Know your target audience.
- Deliver a clear and specific value proposition.
- Make your call to action (CTA) prominent and urgent.
- Test and optimize your messages.
- Measure success with the right metrics.
Reveal (Behind-the-Scenes Insights)
Example:
https://twitter.com/ChiefAdMan/status/1668754810013888512
Narrate (Personal Stories/Lifestyle)
Example:
https://twitter.com/ChiefAdMan/status/1629475908938498050
Offer (Valuable Freebies/Opportunities to Engage)
Example:
https://twitter.com/ChiefAdMan/status/1655644865118494738
Topics
These are the topics I talk about and use for idea generation. You will need a list like this to pull from.
Direct Response
Copywriting
Entrepreneurial Mindset
Advertising
Marketing
Newsletters
Emails
Funnels
Conversion
Facebook Ads
Google Ads
Tiktok Ads
Twitter Tread Framework: 🧵
1. Start with a Hook: Your first tweet should grab attention and make people want to read more. It could be a compelling question, a surprising statement, a controversial opinion, or a teaser of the valuable information to come.
Example: "Are you making this common marketing mistake that's costing you, potential clients? Let's discuss."
2. Deliver Valuable Content: Each subsequent tweet should provide valuable content that keeps your audience engaged. Provide tips, insights, or stories related to your topic. Make sure each tweet adds value and isn't just there to fill space.
3. Use Simple Language: Keep your language simple and straightforward. Avoid jargon and ensure that your audience can easily understand your points.
4. Maintain a Logical Flow: Your tweets should flow logically from one to the next, maintaining a coherent narrative or argument throughout the thread.
5. Break Down Complex Ideas: If you're explaining a complex idea or process, break it down into smaller, digestible pieces. This can make your thread more engaging and easier to understand.
6. Include Visuals: Whenever possible, incorporate relevant images, GIFs, infographics, or videos to increase engagement.
7. Encourage Interaction: Ask questions, encourage feedback, or include calls-to-action to get your audience involved in the discussion.
8. Wrap it Up: Conclude the thread with a summary of the key points or a call-to-action. This could be a prompt for your audience to share the thread, visit your website, or respond with their thoughts.
9. Thread Length: While there's no hard rule, threads that are too long can lose the reader's attention. Aim for around 5-15 tweets for most topics.
10. Spacing Out: Don't post all the tweets at once. Space them out by a few minutes. This can keep the thread appearing in your followers' timelines over a longer period, increasing visibility.
Example Conclusion: "So, to avoid this marketing pitfall, make sure to [summary of points]. Share this thread with someone who needs to see it!"
40+ High Engagement Twitter & Linkedin Templates: 🐦🕴
These frameworks are proven high-engagement Twitter & Linked in posts that have been turned into templates for you. You can use them to structure your content ideas or use them as a jumping-off point for making some killer content.
✨Remember, your goal is to make the best possible content for your audience.
Here is the first one…
Avoiding _ is a show of strength
_ is the greatest form of learning.
How to start a <business/blog> this year:
1.
2.
3.
4.
5.
If your mind is at _, there is _ everywhere.
_ focus on problems. _ focus on solutions.
There is no _ without _.
New to <niche>?
Do this:
1.
2.
3.
4.
5.
That’s all you need to <goal>
All paths to success have _ and _ in them
Nothing is more attractive than _
_ finds you faster when you're focused on the work.
Realizing your _ will set you up for self-mastery
_ is a habit. Get addicted to it.
_ is a mindset not an outcome
You don't need more time, you need more _.
_ is needed to build both health and wealth
Bad <niche>
-
-
-
-
Good <niche>
-
-
-
-
_ attracts luck
The blueprint of <success/happiness> in 2023 is
-
-
-
-
-
-
What else?
You will never know _ without knowing _
What people think successful people do:
What they actually do:
If you want average, do _____
If you want exceptional, do ____
_ is overrated _ is underrated
Struggling with <pain>
Use this :
<Give your niche advice>
Example :
<Give example>
Works everytime.
If you want ___ , chase ___
If you want ____, prove ___
x years ago, I started:
- No idea what to do
- No
- No
But I showed up daily.
Now <success story>
The secret is to start.
Beware of getting _ before you can handle it
_ is the key to achieve more in less time.
It's not the lack of _, it's the lack of focus that is stopping you.
_ is the weapon of choice.
You are easy to control when you're _
_ is an underrated vibe
Your ability to _ determines your _ level.
Conquering _ will ultimately allow you to build your dream life.
You think you lack _ But you really lack _
_is the vehicle. _ is the destination
How to make _ better : (one line)
_ is the greatest gift you can give yourself
Nothing will bring you greater peace, than _.
I choose _ over _
The biggest success hack is not KNOWLEDGE, it's _.
Focus on your _. You will naturally get lucky.
Someone will always be _. But they will never be you
The most underrated skill in life is _.
The modern evil is _
_ are illusions created by how you perceive your reality.
Successful people (something unimaginable) more than you think.
_ is purchased with your mind and nothing else
The Wrap Up 🎙
💡 "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker
As we conclude this issue, remember the power lies in understanding your audience and delivering value consistently. Want people to pay attention? Then create something worth paying attention to… It’s that simple!💪
Stay tuned for more insights, tips, and tricks in the next issue. Don't forget to send in your questions, and share this newsletter with your friends and colleagues if you find it helpful.
Remember, growth is a continuous journey and we're here to navigate it together.
To your health & wealth,
Zachary J. Radford
Direct Response Marketer
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