Direct Response Secrets
Direct Response Secrets
Shifting Identities At Scale...

Shifting Identities At Scale...

How To Make Buying From you A No Brainer!


Zachary J. Radford here! Today I’ll be your guide into Direct Response… In this thought-provoking edition of our Direct Response Secrets newsletter, we're diving deep into the transformative power of shifting identities in your marketing. We're exploring how a shift in identity can alter the trajectory of your business and bring profound changes to your customer relationships.

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Direct Response Secrets
Direct Response Secrets
What Is Direct Response Marketing? Why Is Advertising So Important? How Much Should Your Marketing Budget Be? You have questions… We have answers!
I'm your host, Zachary J. Radford. I went from making just $23,987 a year working a job I hated to becoming a renowned author in direct response, publishing some of the largest newsletters in the space, and consulting on over $100m in advertising & marketing throughout my career.
I can tell you one thing for certain.
Marketing & Advertising is changing!
In fact, it’s changing faster than ever before. The way we make purchasing decisions, the level of sophistication in buyers and the tactics we use!
In this podcast I bring your weekly masterclass from the smartest mind in marketing, advertising and direct response.
Together we will laugh (and cry), share stories and learn what it means to be a successful direct response marketer! Hit the subscribe button to join our journey into the world of direct response marketing!
Ready to make business simple, predictable, and fun? No webinars, No sales funnel, No gurus, just real, honest insights from some of the smartest minds in marketing & advertising. Let's dive in!