Direct Response Secrets
Direct Response Secrets
The Ad Buyers Perspective: Behind The Scenes Of A Future $100m Media Company

The Ad Buyers Perspective: Behind The Scenes Of A Future $100m Media Company

Here are 5 lessons that I'm learning building our $100m media company!
Image made with AI Prompt: “Young man building a $100m company.”

Sup, I hope your week is going awesome. I have had a super busy week, launching a new newsletter, Growth Memo! It’s so good… Feel free to sub!

This is what I’m learning in the process of building a $100m dollar media company!

  1. Building a business is hard, and you need a vision.

  2. It’s messy; take the time to build systems & process as you go!

  3. The amount of money you earn aligns with the magnitude of problems you solve.

  4. Alignment is critical for long-term growth and success.

  5. Don’t set goals; set standards and build habits around them.

Know that I have more amazing content coming your way soon! :)


Zachary J. Radford

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Direct Response Secrets
Direct Response Secrets
What Is Direct Response Marketing? Why Is Advertising So Important? How Much Should Your Marketing Budget Be? You have questions… We have answers!
I'm your host, Zachary J. Radford. I went from making just $23,987 a year working a job I hated to becoming a renowned author in direct response, publishing some of the largest newsletters in the space, and consulting on over $100m in advertising & marketing throughout my career.
I can tell you one thing for certain.
Marketing & Advertising is changing!
In fact, it’s changing faster than ever before. The way we make purchasing decisions, the level of sophistication in buyers and the tactics we use!
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